Time Puts Up a Paywall, With a Twist

You don't pay; short versions of stories direct you to print or iPad edition
By Nick McMaster,  Newser Staff
Posted Jul 7, 2010 4:24 PM CDT
The Person of the Year cover featuring Ben Bernanke.   (PRNewsFoto/TIME Magazine)
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(Newser) Time has stripped the lion's share of the print magazine's content from its website, cutting articles down to snippets accompanied by a note directing the reader to the print or iPad edition, reports Nieman Journalism Lab. But unlike other pay news sites, Time offers no way to pay in order to view the articles in full on the web. The site still has a lot of content—it's just web-only articles, suggesting the magazine intends to run parallel but independent enterprises on the web and in print.

"The push is all toward print and the magazine’s iPad app," writes Joshua Benton. "Is that a temporary shortfall, while Time figures out the best way to charge for web access? Or is it a sign publishers are concluding that the web is so problematic a platform for news-as-paid-content that they’re better off using it as a simple promotional platform for iPad apps and paper? Or to ask the zen question, is it really a paywall if there’s no way to pay?"

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