With gay marriage comes new questions—about issues bridal magazines typically don't address. Questions like where a woman can find a tuxedo and which partner should walk down the aisle. As more brides marry brides and grooms marry grooms, new businesses and publications addressing those questions are popping up, and they're doing well, the New York Times reports. From stationery to photographers to honeymoon cruises, gay couples are creating a new market.
One of the nicest things about running Equally Wed, their online magazine about gay weddings, is that “there are no rules,” one of the publishers says. “We can look to the history of straight weddings and take what we want and leave what we don’t.” Because of that, articles about typical wedding concerns, such as how to plan a green wedding, join coverage of less familiar issues, like how to deal with a spouse changing genders.