Apple Slashes Price of DRM free iTunes

Songs now cost the same with or without copy protection
By Nick McMaster,  Newser Staff
Posted Oct 16, 2007 4:39 PM CDT
In a file photo Nessia Frazier listens on a Apple Computer iPod nano at the Apple store in Palo Alto, Calif., Monday, July 17, 2006. The recent rollout of songs without copy protection software at Apple...   (Associated Press)
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(Newser) – Apple has dropped the price of its Digital Rights Management (DRM)-free iTunes Plus songs from $1.29 to 99 cents, the same price at which it offers its copy-protected songs, reports. The move looks like a response to  the September 25th launch of Amazon's mp3 store, which offers DRM-free music for 89-99 cents a song.

The impulse to sell digital music files with or without copy protection is complicated--consumers almost certainly would prefer DRM-free files, but many record labels (SonyBMG, Warner Music) mandate the software's inclusion. EMI is a notable exception, and as a result their songs make up the lion's share of major-label offerings on both AmazonMp3 and iTunes Plus.