Sales of 'Big Butt' Panties Soar
Looks like this trend isn't going anywhere
By Evann Gastaldo, Newser Staff
Posted Jul 22, 2010 6:10 AM CDT
Booty Pop padded panties are shown.   (Booty Pop)

(Newser) – Perhaps you scoffed when you first read about Booty Pop padded panties, but the line has gone from being hawked on late-night infomercials to Bath & Beyond and Target.com—and nearly 1 million sales are expected this year. It was started by two college friends who read about the popularity of the butt lift (last year saw a 37% increase in the procedure over 2008) and envisioned a cheaper path to a plumper butt.

“We saw the product and two words came into my head: Kim Kardashian,” says the owner of a Los Angeles boutique that started selling the panties. (The Wall Street Journal actually asked “Ms. Kardashian” for a quote, but she “had no comment.”) Other retailers, including Maidenform, Victoria’s Secret, and Frederick's of Hollywood, are jumping on the padded panty bandwagon—and most women love it. “It's not so hot to have a pancake ass these days,” says one satisfied customer.

View 1 more image
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Sales of Big Butt Panties Soar is...
23%
45%
4%
11%
13%
3%
Show results without voting
You Might Like
Comments
Showing 3 of 31 comments
Nikita
Oct 16, 2010 1:58 AM CDT
HAHAHA!! What a bunch of stupid hypocrites you all are- esp. you men. "Oh ew that's fake, why do women do this blah blah" but I bet most of you men think porn stars and actresses and some of the more scantly clad women you see on the street are just fucking hot right? Maybe you think they roll out of bed looking like that. Yeah they're not wearing any makeup, their boobs are real too! Oh and tans, waxing, anal bleaching, BUTT INJECTIONS AND BUTT IMPLANTS, a bit of photoshop-nope, all those porn stars and "hot sexy" chicks in your car and maxim magazines were just born that way. Get your heads out of your assess (no pun intended). Half of you men can't even tell when a woman's wearing makeup because you're so used to seeing us with painted faces, you're numb to it. Ever stop to think, this is what women are force fed, this fake barbie image, since we're LITTLE GIRLS? And how everyday we're reminded that our looks are the most important thing about us? I can't even go to a fucking grocery store with out seeing magazines at the cash register telling me I'm too fat, too thin, not blah blah enough. And you buy into all of it, and so do women, at least admit it jeeze. It's a sad fucked up situation. But I don't blame women (or men!) for feeling like they must conform to these stupid sexist, shallow, standards. We're bombarded w/ them every waking moment from tv commercials selling us our self-worth to beauty pageants and body building competitions. If you choose to swallow everything they (media, society) feeds you, then you have no room to be so hypocritical towards women who buy into this crap too.
martinellie
Jul 23, 2010 1:12 AM CDT
Disappointment ahoy
micropolitan
Jul 23, 2010 12:39 AM CDT
Aw Hell naw...i wish someone i knew would get that fake butt...I'd light it on fire!!!