Wal-Mart Will Track Your Undies
Privacy advocates slam garment chips
By Rob Quinn, Newser Staff
Posted Jul 23, 2010 3:13 AM CDT
Updated Jul 23, 2010 5:57 AM CDT
Wal-Mart sales associates arrange clothing at a new Wal-Mart store in Evergreen Park, Illinois.    (Getty Images)

(Newser) – Wal-Mart's plans to insert a tracking chip inside individual pairs of jeans and underwear has privacy advocates worried. The retail giant says the RFID chips will make inventory control much more efficient, but privacy groups warn that the chips—which can be removed, but not turned off—could be misused by criminals or unscrupulous marketers, the Wall Street Journal reports.

The tracking chips, which were previously used only on pallets of products, will be attached to individual garments next month. If the trial program is a success, Wal-Mart plans to use the chips on other products. Retail analysts expect other chains will follow suit, and say that beyond improving inventory control and reducing employee theft, using the chips could someday lead to unmanned checkout booths.

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Comments
Showing 3 of 31 comments
Mr.C
Jul 24, 2010 10:05 PM CDT
here is the totality of the scare factor from the WSJ "Some privacy advocates hypothesize that unscrupulous marketers or criminals will be able to drive by consumers' homes and scan their garbage to discover what they have recently bought." OMG not marketers knowing what I bought! Save me!
jeebus
Jul 24, 2010 5:21 PM CDT
Kmart still sells underwear, right?
Shawn_The_Bohn
Jul 23, 2010 9:22 PM CDT
If you wear clothes from Wal-Mart you probably need to be tracked. The logic here is sound.