Looks like the advance obits for the Kindle, which was supposed to be killed off by the iPad, were a bit premature. The iPad is selling sensationally (3.3 million and counting), Daniel Lyons notes in Newsweek, but so is the Kindle (3.5 million this year). Why? Sure, slashing prices to $189 helped triple sales, but there's also the fact that the Kindle, if not as sexy as the iPad, is arguably better for reading books. Here's why:
- It weighs less than half as much as the iPad
- The Kindle screen is easier on the eyes and more visible outdoors, in sunlight.
- It has a much longer battery life—more than a week, compared to a puny 10 hours
- There's no contract and no monthly fee
- There are 10 times more books available
- The Kindle app runs on everything, not just Apple devices
Prognosticators are still predicting the Kindle's demise, unless Jeff Bezos wises up and develops a tablet, but for now, he's busy enjoying the fact that sales of books on the Kindle soared past
hardbacks this year, too.