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Amazon Offers Even Cheaper Kindle

It's also thinner, has better screen

By Kevin Spak,  Newser Staff

Posted Jul 29, 2010 8:39 AM CDT

(Newser) – Amazon has announced a new, improved and cheaper version of the Kindle, boasting that the price cut will make it a “mass market” device. The new, slightly smaller, device boasts a higher-contrast screen and a one-month battery life, but can be had for just $139 for the WiFi-only model. Adding 3G connectivity boosts the price to $189. “We developed this device for serious readers,” Amazon boss Jeff Bezos tells the Wall Street Journal. But “at these price points, it may be much broader than that.”

The prices put the Amazon just one step ahead of Barnes and Noble’s Nook in the price wars. The WiFi-only Nook sells for $149. Bezos resists comparisons to his other big competitor, Apple’s iPad, stressing that the Kindle is a pure reading device. He says he purposely left off bells-and-whistles like color or a touch screen controls, which would have necessitated a screen with glare. “For the vast majority of books, adding video and animation is not going to be helpful,” he says, “It is distracting.”

This product image provided by amazon.com Inc., shows the new Kindle 3 reader.
This product image provided by amazon.com Inc., shows the new Kindle 3 reader.   (AP Photo/amazon.com Inc.)
This product photo provided by amazon.com Inc., shows the Kindle 3 reader.
This product photo provided by amazon.com Inc., shows the Kindle 3 reader.   (AP Photo/amazon.com Inc.)
This product photo provided by amazon.com Inc., shows the new Kindle 3 reader.
This product photo provided by amazon.com Inc., shows the new Kindle 3 reader.   (AP Photo/amazon.com Inc.)
This product image provided by amazon.com Inc., shows the streamlined, new Kindle 3 reader.
This product image provided by amazon.com Inc., shows the streamlined, new Kindle 3 reader.   (AP Photo/amazon.com Inc.)
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COMMENTS
Showing 3 of 13 comments
Speedbird
Jul 30, 2010 10:57 AM CDT
$99 is the sweet spot, which we'll probably see at the end of this year.
hatchling1
Jul 29, 2010 7:07 PM CDT
As if the Kindle 2 I've owned for 2 years wasn't already a great reading device, the new one seems to be even better... they've increased the memory capacity from 1,500 books to 3,500... made it lighter, faster and given it more contrast ... and lowered the price. I've already ordered the new K3.
JimW
Jul 29, 2010 11:42 AM CDT
I have both. The Kindle is by far a better reader, the iPad a fantastic portable computer.It reads OK just like any other computer,, but the Kindle is much more like a real book.

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