Pretzel Firm Dumps 'Pro Anorexia' Ad

Critics rip 'You can never be too thin' campaign
By Mary Papenfuss,  Newser User
Posted Aug 6, 2010 4:40 AM CDT

(Newser) – A snack company that came under fire for an ad that critics said encouraged anorexia has scrapped the message—and apologized. "You can never be too thin," said the ad for low-fat Snack Factory Pretzel Crisps, posted on New York City bus shelters and phone booths. "We didn't intend to advocate unhealthy weight loss with our ads," said a company message posted on Twitter.

"Thanks to all for the feedback. The ads will be taken down asap." It may already be too late for the ad writers' calorie-starved brains, however—one of the ads has been replaced with the extremely lame (and puzzling): "There's a new star in The Garden," notes NYCtheBlog.

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