Company says Lost , Grey's Anatomy online ads paid big dividends
(NEWSER) - Disney is ramping up its Internet efforts and expects to reap greater returns thanks to hit shows being streamed online, such as Lost and Grey’s Anatomy, reports the AP. The company expects to earn $1 billion in fiscal 2008, a sizable jump over last year, said CEO Robert Iger in a webcast yesterday. He said Disney will aggressively mine online opportunities to establish and expand new revenue streams. More»