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Viacom Puts Daily Show Online

Free site archives every episode since 1999 launch

By Kevin Spak, Newser Staff

Posted Oct 18, 2007 12:23 PM CDT

(Newser) – Taking a page from YouTube's playbook, Viacom is putting every minute, ever, of "The Daily Show With Jon Stewart" online, the Los Angeles Times reports. The parent of Comedy Central has long been stung by the unauthorized appearance of clips on YouTube; the massive archive is Viacom's attempt—sure to be watched by other media outfits—to get into the game itself and collect online ad revenues.

Viacom admits it was YouTube—still the object of a $1 billion lawsuit for copyright infringement—that opened the company's eyes to the demand for the shows. The entertainment industry, will follow TheDailyShow.com anxiously. “Comedy Central is doing what a lot of others are planning,” one analyst said. “They’re much further along in monetization.”

[Images (4)]

[Videos (1)]

Bolivian President Evo Morales, left, speaks with Daily Show host Jon Stewart, right, on Comedy Central's "The Daily Show with Jon Stewart" in New York, Tuesday Sept. 25, 2007. Morales's translator is... (Associated Press)

Viacom has announced it will offer all clips of The Daily Show with Jon Stewart (pictured here) online. (AP Photo/Jason DeCrow) (Associated Press)

Jon Stewart accepts the award for the outstanding variety, music or comedy series for "The Daily Show with Jon Stewart" at the 59th Primetime Emmy Awards Sunday, Sept. 16, 2007, in Los Angeles. (AP Photo/Mark... (Associated Press)

Comedy Central's 2007 Emmy Party - Arrivals (Getty Images)

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Viacom Puts Daily Show Online