Partisan Bloggers Often Get Paid for Posts
It's becoming common for parties to pay for coverage
By John Johnson,  Newser Staff
Posted Aug 24, 2010 3:30 PM CDT
Lots of bloggers are getting paid to push a political message, says the Daily Caller.   (Shutterstock)

(Newser) – The Daily Caller smells a rat in the political blogosphere: The site says many supposedly independent bloggers are taking money on the side from political campaigns to push a particular candidate or agenda. It's a "form of partisan payola that erases the line between journalism and paid endorsement," writes Jonathan Strong. Two common practices: buying ads on a site way above market rates or hiring a blogger as a campaign consultant.

Strong quotes a GOP campaign operative as saying "it's standard operating procedure” to pay bloggers for rosy posts. And someone described as a "GOP blogger-for-hire" estimates that at least half of his peers “are getting remuneration in some way beyond ad sales.” It happens on the left, too, with a host of liberal think tanks and foundations sending money to bloggers. Critics say that results in fewer independent voices as those taking money strive to stay "on message."