Celebrate while you can, college freshman: After the football games have ended and the keg-party buzz has worn off, you may be in for a harsh reality—the school you're paying tens of thousands of dollars wants you to be a donor. Like, now. With alumni-giving rates at record lows and state funding lagging, more and more schools are trying to reel in still-impressionable students. Some start small: Emory has given first-years piggy banks, asking them to fork over small change.
Others, like the University of Pennsylvania, are rolling out more elaborate efforts, like four-year efforts centered around philanthropy, though it doesn't hit up students until senior year. "We are unapologetically laying out expectations for their relationship with Penn," says its director of alumni relations. "Before our students enter a classroom, they are given this message." And if you're a high school senior planning on checking out the University of Michigan, steel yourself: Prospective Wolverines learn about the importance of private contributions while touring the campus, reports the AP.