In Europe, Cars Go the Way of Cigarettes

Auto advertising to carry warning labels about emissions
By Jane Yager,  Newser Staff
Posted Oct 20, 2007 9:31 AM CDT
Vehicles will be given color-coded labels from dark green to red, depending on their emissions   (Index Stock)
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(Newser) – Carbon health warnings for cars are coming to Europe. Under a European Parliament plan expected to be approved this week, 20% of the space in print car advertising will have to be devoted to cigarette-style warnings about vehicles' carbon emissions and fuel efficiency. The most polluting vehicles will also face penalties of up to $10,000, the Times of London reports.

The penalties will be used to reduce the price of fuel-efficient vehicles. Car ads will also carry mandatory color-coded emissions labels, from dark green to red. The new measures come in response to the failure of the auto industry to meet voluntary emissions targets set for 2008. The German car industry has been particularly obstructive of emissions targets, the Times notes.