Say Hello to the Future of Music Videos

Arcade Fire creates an interactive experience
By Evann Gastaldo,  Newser Staff
Posted Sep 1, 2010 1:24 PM CDT
The Arcade Fire launched "The Wilderness Downtown" website with its latest single.   (The Wilderness Downtown)

(Newser) – The Arcade Fire’s music video-slash-website is a harbinger of things to come. The Wilderness Downtown is an interactive experience that combines video of a kid running through a suburb, animated birds, satellite views of the neighborhood where you grew up (you provide the address), and an invitation to write a postcard to yourself as a child, all as the band’s “We Used to Wait” plays.

“Say what you will about the indie-goth aesthetics and the irritating, aggrandizing treatment of histrionic middle-class teen angst, The Wilderness Downtown works amazingly well as an Internet ‘piece’—part video, part interactive project, part regular old website,” writes Max Read on Gawker. “And as music videos appeared to have moved off your television permanently, with the exception of various esoteric MTV channels, it's not too hard to see a future where ‘interactive films’ like this replace the standard clip.” Click here for an even more positive reaction at The Frisky.

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