On Sale at Target: Facebook

For those of us who can hardly handle the disappointment of having Facebook involved in only 93% of our lives: You can now shop for it! At Target! Facebook credit gift cards are hitting the aisle Sunday, in denominations of $15, $25, and $50 that can be spent on goods and services available on 150 free Facebook games. It's "the perfect gift for the person who has everything in the real world, but still needs things in the imaginary world," notes Eric Savitz at Barron's. Here's what other people are saying:

• This is a big deal for Zuckerberg, writes Peter Kafka for All Things Digital. Facebook gets a 30% cut, so the cards "should create an important revenue stream."
• "The news shows just how hard Facebook is working to avoid the situation Google finds itself in now," writes Nicholas Carlson at Business Insider. "Google makes more than 95% of its money off of one revenue stream: search," which has left its stock flat. Facebook doesn't want to turn into "another one-trick pony."
• But there's a second winner here, too, writes Frank Reed at Marketing Pilgrim. "This is a great get for Target because Facebook will advertise the heck out of this one (with a lot of Target’s cash presumably)."

(More Target stories.)