More Women Flaunt the A-Cup
More and more embracing their smaller assets
By Evann Gastaldo, Newser Staff
Posted Sep 2, 2010 9:55 AM CDT
Small-breasted women were upset when similarly small Kate Hudson got a boob job (after this photo, obviously).   (Getty Images)

(Newser) – When it comes to breasts, bigger isn’t always better. The assumption that A-cup women are constantly looking for push-up bras to enhance their assets is no longer unequivocally true, and a number of boutiques and online stores are now specializing in smaller size—but still sexy—bras. In the past, it wasn’t uncommon for smaller-chested women to be directed to the children’s section for a training bra, the New York Times reports. Now, they have a wide selection of come-hither styles, and they’re embracing it.

Even as breast sizes have ballooned in recent years, most smaller-breasted customers “don’t want to supersize themselves,” says one boutique owner. The website of another specialty line points out the benefits of having smaller breasts: no pain from running, for one, and “best of all, sagging is minimal compared to larger women.” Says another website owner, “We are supplying sexy, chic lingerie for grown-up women, not teenagers, who are proud of what they have and not worried about trying to look bigger.”

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Showing 3 of 36 comments
Sep 3, 2010 5:09 PM CDT
Uh, pardon my ignorance, but WTF are the cups even needed for? Let those pretty boobettes go free!
Sep 3, 2010 3:02 PM CDT
A wise man once said Big and small boobs are like coke and pepsi Yeah, we may express a preference for coke but if all the place has is pepsi, pepsi is good too
Sep 3, 2010 10:52 AM CDT
Isn't this like fat acceptance? Most of these girls still want larger tits, so they're just telling themselves what they have is okay. Which it is... but I don't think many of them actually believe it.