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Steve Jobs Is Abandoning the Geeks

Apple TV a boring product for mainstream users

By Kevin Spak,  Newser Staff

Posted Sep 2, 2010 1:15 PM CDT

(Newser) – Apparently Steve Jobs has no use for geeks anymore, because Apple TV is your mom’s digital TV product, writes Brian Ries for the Daily Beast. Typically, Apple releases a pricey version of a product first, builds buzz, and then drops the price to let the mainstream in on the fun. Not this time. At $99, it’s priced to go wide. Jobs boasted that it wasn’t “amateur hour” either; it was designed to play Hollywood content. “Just like the average Joe Consumer likes it,” Ries observes.

The product has no apps, no third-party development support. Consumers “don’t want a computer on their TV,” Jobs said. Matt Burns of Crunch Gear agrees it's good for parents, not pirates. If you get your content through torrents, you’ll have to look elsewhere. Apple TV is the simplest imaginable way to get On Demand content on your TV legally, however. “Personally I find the new Apple TV boring,” says Burns, “but I’ll admit it’s not for me.”

An Apple employee holds a new Apple TV device, Wednesday, Sept. 1, 2010, during a news conference in San Francisco.
An Apple employee holds a new Apple TV device, Wednesday, Sept. 1, 2010, during a news conference in San Francisco.   (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs announces the price for the new Apple TV at a news conference in San Francisco, Wednesday, Sept. 1, 2010.
Apple CEO Steve Jobs announces the price for the new Apple TV at a news conference in San Francisco, Wednesday, Sept. 1, 2010.   (AP Photo/Paul Sakuma)
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COMMENTS
Showing 3 of 18 comments
Rocket448
Sep 4, 2010 11:50 AM CDT
Now defining fanboys as geeks? fail
netgifted
Sep 2, 2010 9:43 PM CDT
You can hack anything...Boxee (a free plugin for the apple tv) has a torrent client built in to it; you can ssh from your mac into your apple tv and copy the file you downloaded over to the apple tv, then play it with Boxee (unless it's a 720p MKV, in which case, the playback will likely suck because Boxee doesn't have access to the GPU). http://boxee.tv/ As for Jobs abandoning the Geeks this is obviously a story written by a Windows user...one of those that say that windows 7 was their idea :-)
psycada
Sep 2, 2010 3:47 PM CDT
Apple has never been for geeks, just fan boys and fad boys. Geeks like to tinker, Apple is the anti-tinker.
 

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