West Vancouver wants its drivers to be safer and less distracted, so it's going to start scaring the bejeezus out of them with a 3-D image of a girl on the road. "You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street," a traffic official tells the Globe and Mail. "As you get closer to the image, the image recedes into the pavement." The $15,000 program will be in place for a week near an elementary school starting Tuesday.
"What could go wrong?" wonders Allie Townsend at Time, hoping that drivers don't get too comfortable with the notion of driving through children. Near a school. In theory, drivers will see the image in plenty of time to slow down. But for those who don't, "you'd have to think it might involve braking, shouting, swerving, swearing, sidewalk hopping and possibly actual-people hitting," writes Tim Nudd at the AdFreak blog.