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Doubts Arise About Web Traffic Tracking

Huge gaps in audience estimates are stunting advertising growth

By Caroline Zimmerman,  Newser User

Posted Oct 22, 2007 12:42 PM CDT

(Newser) – If you think the internet makes tracking audience numbers any easier, think again. Media companies sometimes report millions more online visitors to their sites than tracking companies like Nielsen—because they use different measurements—and the gap makes online advertisers queasy. It's preventing the industry...   Read full story »

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