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Battle Brews in Pharma's Market

Pfizer launches attack on generic drug that threatens Lipitor's dominance

By Wesley Oliver,  Newser Staff

Posted Nov 3, 2007 6:43 PM CDT

(Newser) – Pfizer is trying to stave off its own heart attack now that its flagship cholesterol-lowering drug Lipitor faces stiff competition from a cheaper generic. Lipitor is still patent-protected, but a very similar drug called Zocor isn't, and since a generic version called simvastatin hit the...   Read full story »

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