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Advertisers Won't Get It on eBay

Stations opt out of TV-ad auction site

By Colleen Barry,  Newser Staff

Posted Apr 6, 2007 9:34 AM CDT

(Newser) – Cable networks are boycotting eBay's experiment in auctioning television airtime to ad houses, in a decision that could ground its nascent spin-off site. The networks protest that Online Media Exchange, which eBay claimed would reduce inefficiency, doesn't account for today's complex targeting and multimedia promotional...   Read full story »

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