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Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

By Peter Fearon,  Newser Staff

Posted Nov 25, 2007 10:53 PM CST

(Newser) – Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used...   Read full story »

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