Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

By Jim O'Neill, Newser User

Posted Nov 27, 2007 12:22 PM CST

(Newser) – NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal. The network hopes TiVo... Read full story »

COMMENTS

Read the comment policy

You need to Log in to Newser to comment. Don't have an account yet? Sign up now!

There are no comments

A snapshot of the day's best news stories.

View Larger Grid

All Today Yesterday Pick a Date

What's Popular Now on Facebook

Cops Shoot Naked Guy Eating Man's Face on Highway

Japanese Artist Serves Up Own Cooked Genitals

Wall Street Journal (Source Grid »)

TiVo comes to Canada
Canadian Press

TiVo your Christmas
Detroit Free Press

Technology • Entertainment • Media • Money

television • NBC • NBC Universal • commercials • Telemundo • DVR • Nielsen Ratings • TiVo • Nielsen Media Research • Bravo

More Newser Stories

TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

(NEWSER) - TiVo isn’t a media pariah anymore, the New York Times reports, thanks to a series of moves to buddy up with networks it once scared. TiVo recently signed a deal to provide NBC with second-by-second ratings of programs, showing exactly which ads people are watching. It has also developed technology to help out jilted advertisers, displaying banner messages while viewers zip past commercials. More»

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

(NEWSER) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said. More»

How TiVo Can Save Your Show

Replay numbers will give huge boost to many scripted shows

(NEWSER) - If video killed the radio star, then TiVo might be the salvation of your favorite bad show. Nielson will include DVR playback numbers in this season's ratings, the LA Times reports, which will mean big boosts for some—like CBS’ “Big Bang Theory,” up 13% on playback—and the re-appearance of the coveted 18-49 demographic. More»

Coming Soon: Real Dunder Mifflin Paper

The Office firm to put 'quabity first' in Staples deal

(NEWSER) - Fans of the Office will soon be able to buy paper made by their favorite company—though instead of purchasing it from Dwight Schrute, they’ll have to get their reams through Staples. The office-supply giant’s Quill.com has reached a licensing deal with NBCUniversal to sell Dunder Mifflin paper, the Wall Street Journal reports. The letterhead must have been approved by Michael Scott: It carries slogans like "Quabity First" and "Get Your Scrant On." More»

NBC Wins Olympics Until 2020

Broadcaster pays $4.38B for rights to 4 Olympics

(NEWSER) - NBC Universal has outbid rivals to win the US rights to broadcast the four Olympics after London 2012. The Comcast company's $4.38 billion bid included $2 billion to broadcast the 2014 Winter Olympics in Sochi, Russia, and the 2016 summer Games in Rio de Janiero. Rival bidder Fox offered only $3.4 billion, while ESPN offered $1.4 billion for 2012 and 2014, insiders tell the Wall Street Journal . More»

NEWS FROM OUR PARTNERS

What is Newser?

Face it: there's too much news. At Newser, we choose the most thought-provoking and entertaining stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »

Partnering with: Slate

View Newser on the mobile website

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

television • NBC • NBC Universal • commercials • Telemundo • DVR • Nielsen Ratings • TiVo • Nielsen Media Research • Bravo

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

How TiVo Can Save Your Show

Replay numbers will give huge boost to many scripted shows

Coming Soon: Real Dunder Mifflin Paper

The Office firm to put 'quabity first' in Staples deal

NBC Wins Olympics Until 2020

Broadcaster pays $4.38B for rights to 4 Olympics

About Us

Site

Community

Site Maps

Tools

More News

What is Newser?