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The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

By Kevin Spak,  Newser Staff

Posted Dec 1, 2007 4:00 PM CST

(Newser) – Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec...   Read full story »

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