Focus-group-esque setting leads to a lot of talking animals
(NEWSER) - You already know what you’re going to see during breaks in the Super Bowl action on Sunday: talking animals, talking babies, and crotch shots. Why? Because you, the public, demand it, says Tom Denari of Advertising Age . Now that sites allow viewers to rate Super Bowl ads, advertisers believe they have a statistically valid measure of what America “likes,” and what it likes is, well, animals, babies, and crotch shots. More»