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Tracking Shoppers On & Offline

Concern over new surveillance software

By Peter Fearon,  Newser Staff

Posted Dec 10, 2007 4:00 AM CST

(Newser) – A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well...   Read full story »

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