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TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

By Kevin Spak, Newser Staff

Posted Dec 10, 2007 1:13 PM CST

(Newser) – TiVo isn’t a media pariah anymore, the New York Times reports, thanks to a series of moves to buddy up with networks it once scared. TiVo recently signed a deal to provide NBC with second-by-second ratings of programs, showing exactly which ads people are... Read full story »

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(NEWSER) - NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal. The network hopes TiVo will help it develop effective ways to target viewers who use DVRs to skip commercials. More»

TiVo Adds Domino's to Its Menu

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TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

television • NBC Universal • DVR • TiVo • Nielsen Media Research

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More Newser Stories

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

TiVo Adds Domino's to Its Menu

Users can order Domino's pizza from their TVs

TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

How TiVo Can Save Your Show

Replay numbers will give huge boost to many scripted shows

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