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'Heroes' Can't Save NBC From Ad Refunds

Dismal fall ratings, writers' strike prompt unusual move

By Jim O'Neill,  Newser User

Posted Dec 12, 2007 12:49 PM CST

(Newser) – With a lack of fall blockbusters keeping its ratings down and the writers' strike jeopardizing current and future offerings, NBC is giving money back to advertisers for prime time underperformers, the Wall Street Journal reports. Typically, networks give advertisers additional spots—“make goods"—...   Read full story »

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