Beverage maker focusing on integrated digital campaign instead
(NEWSER) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an amazing stage,” an exec says. “However, brands should not blindly anchor themselves to history.” More»