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Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

By Jim O'Neill, Newser User

Posted Dec 20, 2007 9:34 AM CST

(Newser) – Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google... Read full story »

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Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

Google • Viacom • YouTube • Microsoft • MTV • aQuantive • DoubleClick • Comedy Central • Paramount • Internet advertising

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