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Health Insurance Ads Go Cuddly

Firms shift marketing toward individual consumers

By Matt Cantor,  Newser Staff

Posted Jun 22, 2012 12:10 PM CDT

(Newser) – Health insurers are targeting a new audience: you. If the health care law's individual mandate remains intact, the companies could be looking at 120 million new potential customers by 2020, an analyst tells the New York Times. Regardless of the Supreme Court decision on...   Read full story »

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