DVR, internet haven't destroyed medium, research suggests
(NEWSER) - Citing DVR, channel-surfing, and the Internet, many have sounded TV advertising’s death knell—but research shows it may be healthier than ever, Advertising Age reports. The forthcoming results of one large study will likely show the tube is still advertising’s top medium, even for targeting young people. Multiple separate studies, meanwhile, found a boost in TV ads' effectiveness in recent years. More»
