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Cell Phone Ads Slowed by Privacy Worries

Carriers love targeted marketing, but are afraid to tick you off

By Nick McMaster,  Newser Staff

Posted Jan 1, 2008 7:50 PM CST

(Newser) – With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception...   Read full story »

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