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Hooters' New Plan: Attract Women

Low-brow restaurant chain revitalizes its image

By Neal Colgrass,  Newser Staff

Posted Aug 4, 2012 1:33 PM CDT

(Newser) – Never fear, Hooters fans: The so-called "breastaurant" doesn't plan to finally clothe its waitresses. But the chain's revitalization project does include renovating restaurants, updating the menu, and attracting an unexpected new customer ... women. Why the upgrade? Because Hooters has been closing restaurants...   Read full story »

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