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Laughing Tots Make TV Debut

YouTube's giggling babies now starring in latest crossover ad campaign

By Laurel Jorgensen,  Newser Staff

Posted Dec 31, 2007 5:34 PM CST

(Newser) – Babies with belly-laughs are the darlings of YouTube—one video has been seen by more than 35 million viewers—and now AIG is deploying them to sell financial instruments. Slate finds the AIG giggling-baby campaign instructive of what works and what doesn't in adapting YouTube...   Read full story »

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