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Radio Replaces Commercials With Sponsors

Dallas station moves to keep up with the iPod generation

By Sarah Seltzer,  Newser User

Posted Apr 23, 2007 9:33 PM CDT

(Newser) – In a throwback to the days of Texaco Star Theater and the Colgate Comedy Hour, a Clear Channel radio station has ditched spot ads in favor of hourly corporate sponsors. In an effort to compete with uninterrupted satellite radio and mp3 players, DJs on KZPS-FM...   Read full story »

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