How Lance Armstrong Profited From Livestrong

It built his brand, and in a few cases its deals raised eyebrows

By Kevin Spak,  Newser Staff

Posted Jan 14, 2013 9:42 AM CST

(Newser) – When Lance Armstrong survived his bout with testicular cancer, agent Bill Stapleton saw an opportunity. "Lance isn't just a cyclist anymore," he said at the time. "Because of the cancer … he's on the verge of being a crossover-type spokesman....   Read full story »


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