Maker's Mark: Why We Opted to Water Down

Drinkers should 'keep an open mind': COO

By Matt Cantor,  Newser Staff

Posted Feb 12, 2013 1:52 AM CST | Updated Feb 12, 2013 5:03 AM CST

(Newser) – After announcing a reduction in the alcohol content of Maker's Mark, its makers took questions from Quartz about the process—and why it's necessary. First off, why isn't the company simply raising its prices to respond to increased demand? Well, the company...   Read full story »


NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   World History Project   |   POPSUGAR Tech   |   Business Insider   |   HuffPost Entertainment