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Toshiba Fights for HD DVD Market Share

Price cuts, ad blitz attempt to counter Blu-ray's advances

By Laila Weir, Newser User

Posted Jan 14, 2008 4:10 PM CST

(Newser) – Toshiba is stepping up efforts to keep HD DVD a contender in the battle between high-def formats, the company said today. Toshiba will cut prices and increase advertising, reports MarketWatch. It's battling rival Sony’s Blu-ray technology, which doubled HD DVD's US sales last year... Read full story »

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Toshiba Fights for HD DVD Market Share

Price cuts, ad blitz attempt to counter Blu-ray's advances

Sony • HD DVD • high definition • Toshiba • Blu ray

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