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Batman Marketing in Limbo

Ledger's death forces Warner Bros. to reconsider viral campaign

By Kevin Spak,  Newser Staff

Posted Jan 24, 2008 12:09 PM CST

(Newser) – Heath Ledger’s untimely death is a major problem for Batman—or, more accurately, his marketing people. Warner Bros. has built an entire advertising campaign for the upcoming Dark Knight installment around Ledger’s Joker performance, a tactic that’s now fairly awkward, the Wall ...   Read full story »

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