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News Outlets Bid Up Search Word Prices

"Virgina Tech Shooting" peaked at $5 before dropping to six cents

By Dustin Lushing, Newser Staff

Posted Apr 30, 2007 8:24 AM CDT

(Newser) – Online news outlets, usually the ones selling sponsored links to advertisers, are also buying them, to compete for traffic, especially during major news events like the Virginia Tech massacre. From CNN to Fox to the New York Times, news organizations are bidding on Internet keywords... Read full story »

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News Outlets Bid Up Search Word Prices

"Virgina Tech Shooting" peaked at $5 before dropping to six cents

Internet • newspaper • advertising • online advertising • Washington Post • keywords • CNN • Fox • Iraq war

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More Newser Stories

eBay Shuts Window on Google Ads

Auction site drops search giant's marketing tools after weeklong spat

Print Times Not Quite Dead, But Hope Lies in Its Ashes

Journalism faces a challenge, but hardly a disaster

YouTube Partners Carve Out Niche, Rake In Cash

Sharing ad revenue boosts income for YouTube and lets videomakers hone skills

Web Videos May Be Ad Gold Mine

Market expected to explode as media companies retool

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

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