Google to Microsoft: Not So Fast

(NEWSER) - Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload of money." Instead they'll share ad revenue, and Microsoft will pay Yahoo a traffic acquisition fee. More»

Online ad deal may be capped to avoid further scrutiny

(NEWSER) - Google and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles that threaten to stifle the deal. More»

Yang admitted deal with Google would hurt competition: Microsoft

(NEWSER) - Congressional hearings on Yahoo's proposed ad deal with Google got a little heated yesterday, with a Microsoft lawyer testifying that Yahoo CEO Jerry Yang recently admitted, in a private meeting, that the pact would reduce competition, the Los Angeles Times reports. Yahoo’s general counsel said he recalled no such remarks at the meeting, and a spokesman later swatted the charge aside. More»

Rewards part of effort to gain ground on market leader Google

(NEWSER) - Having largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes clear Microsoft isn't giving up on its search ambitions. More»

Says Yahoo uniquely positioned in growing online ad market

(NEWSER) - Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its widely-known name, its monthly traffic of 500 million visitors, and its dominance of the display ad market. More»