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Super Bowl Hits Ratings Record

Match-up pulls a record 97.5 million viewers

By Nick McMaster, Newser Staff

Posted Feb 4, 2008 7:40 PM CST

(Newser) – Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing... Read full story »

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Super Bowl Hits Ratings Record

Match-up pulls a record 97.5 million viewers

advertising • New England Patriots • marketing • Nielsen Ratings • New York Giants • Super Bowl XLII • Super Bowl ads

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