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Starbucks Testing $2.50 Cup of Brew

Slumping company looks to both high-end and low-end products

By Jane Yager,  Newser Staff

Posted Feb 15, 2008 9:03 AM CST

(Newser) – Struggling with its first major sales slump, Starbucks hopes to lure back customers with a $2.50 cup of luxury coffee. The company hopes to find a high-end niche among serious coffee aficionados with the new brew, made in an $11,000 gizmo similar to...   Read full story »

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