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Phone Makers Chase Fickle Customers

Execs obsess over consumer wants, 'subliminal' needs

By Laila Weir,  Newser User

Posted Feb 29, 2008 11:15 AM CST

(Newser) – With the cellphone industry increasingly hit-driven, phone designers are plumbing the consumer psyche through cultural experts and focus groups, reports the New York Times. "Our job is to be behaviorists and psychologists," says an exec. Competition has heated up as consumers buy—and...   Read full story »

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