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Ikea's Names Enrage Danes

Danish monikers on Swedish outfit's doormats, floor runners wound pride

By Nick McMaster,  Newser Staff

Posted Mar 6, 2008 4:34 PM CST

(Newser) – Danes are hopping mad about a discovery that Swedish furniture giant Ikea uses Danish place names for its doormats and floor coverings, while reserving Swedish and Norwegian monikers for higher-end items, Der Spiegel reports. Some Danish academics argue that this reinforces Sweden’s perception of...   Read full story »

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