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Sony Goes Viral With 'Thriller'

New YouTube videos promote song's 25th anniversary

By Jim O'Neill, Newser User

Posted Mar 10, 2008 11:15 AM CDT

(Newser) – When Sony BMG wanted to work up some excitement for the 25th anniversary of Michael Jackson’s “Thriller,” a conventional campaign using the reclusive artist didn't look like a winner. So the label went the guerrilla route, staging “impromptu breakouts” of the... Read full story »

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Sony Goes Viral With 'Thriller'

New YouTube videos promote song's 25th anniversary

YouTube • London • marketing • London Tube • Copenhagen • Michael Jackson • Sony BMG Music Entertainment • Sony BMG • Tesco • Thriller • Sydney Opera House

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Best YouTube Wedding Dances

Nope, Kevin and Jill weren't the first

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King of Pop planning a pop revival to stem financial troubles

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