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Borders Tests More Covers, Fewer Books

Space-hogging move will cut titles 5%-10%

By Kate Rockwood, Newser Staff

Posted Mar 13, 2008 3:00 PM CDT

(Newser) – Borders is betting you do judge a book by its cover, the Wall Street Journal reports. In hopes of catching more customers’ eyes, the nation’s second-largest book retailer will dramatically increase the number of face-out books it displays. The move, aimed at countering stagnant... Read full story »

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Borders Tests More Covers, Fewer Books

Space-hogging move will cut titles 5%-10%

marketing • bookstore • Borders • retail sales • book • online shopping • Barnes & Noble

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More Newser Stories

Borders Cans Top Brass After Dismal Holiday Season

Bookseller reports 12% drop over '07, replaces CEO, others

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Barnes & Noble checks out Borders

Book Publisher Takes Stab at New Model

HarperCollins imprint won't allow returns from retailers

Cash-Strapped Borders Considering Selling Itself

Parts, or all, of bookseller on table, it secures $42.5M loan to keep going

If He Did It, They Won't Push It

O.J. book won't be on shelves, but Barnes & Noble will sell it online

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