Google wants more users for Google+, more advertising markets
(NEWSER) - Google is trying to buy rival Yahoo and has talked to at least two private equity firms about financing the deal, reports the Wall Street Journal . Despite Internet ad revenues soaring around 20% a year, Yahoo revenue has foundered for several years, spurring talk the Internet giant could go private to regroup away from the pressures of the stock market. Google is apparently interested in finding a new outlet for its omnipresent ads, Yahoo's exclusive publishing relationships, and the boost that Yahoo's 700 million unique monthly users could give Google+ . More»