How Yahoo Would Improve Microsoft

CEO not impressed by Yahoo's Q1 profits

(NEWSER) - Microsoft won't raise its $44.6 billion takeover bid for Yahoo despite the Internet firm's strong first-quarter earnings, Bloomberg reports. "We are prepared to go forward without a merger," said CEO Steve Ballmer, who has threatened a proxy shareholder revolt to push the deal through, possibly at a lower price, if Yahoo didn’t agree to the original bid by Saturday. More»

Says Yahoo uniquely positioned in growing online ad market

(NEWSER) - Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its widely-known name, its monthly traffic of 500 million visitors, and its dominance of the display ad market. More»

Weekend meeting torpedoes hopes of a merger

(NEWSER) - Looks like a Microsoft-Yahoo marriage is off—for good this time, the Wall Street Journal reports. In a meeting last weekend, Microsoft representatives stated “unequivocally” that the software giant was not interested in purchasing all of Yahoo for any price. Yahoo then ruled out an alternative of selling Microsoft only its search business. More»

Stock upgraded to a buy after $34-per-share offer predicted

(NEWSER) - A Citigroup analyst upgraded Yahoo stock to a buy today, predicting that Microsoft will raise its buyout bid from $31 per share to $34, MarketWatch reports. Acquiring Yahoo is the only way for Microsoft to successfully compete with Google for online advertising, said analyst Mark Mahaney, and so “the likelihood of Microsoft walking away from the deal is small." More»

(NEWSER) - Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload of money." Instead they'll share ad revenue, and Microsoft will pay Yahoo a traffic acquisition fee. More»